Communication has been key to our lives since we developed the ability to have ideas. It’s a tool that has guided our advancement, built our communities and furthered innovation. It’s safe to say that communication has had a hand in creating and moulding our world to what it is today. While that thought seems significant when you think about it, it can be broken down into something simpler.
They are how we’ve been able to share ideas around the world, preserve them for generations, communicate them to diverse communities and build upon them in true collaboration. Words have enabled to do and be so much more, to fulfil our need to express.
When words are used with passion and conviction, they bring to life the ideas that we hold so important. And that is an amazing thing when you think about it. Because that means that our creativity is limited by our words, which are in essence, limitless. But words can also be tricky and difficult to master. They can mean many different things at one time, none of which might be exactly what you want to say.
This is why I’ve spent so much of my time working with and understanding the power of words. As a content head for numerous advertising agencies, I’ve collaborated with differing client needs and a wide-ranging target audience. By writing to communicate diverse messages, I’ve learned how to tailor my words for those who will be reading them. That’s the most important lesson that’s pervasive throughout my use of communication, to not only know what you want to say but also to know to whom you will be talking.
I’ve supplemented my knowledge of written communication with design, crafting visual elements like posters, banners, social media posts, brochures, etc. By bringing these two disparate but interlinked skills together, I’ve managed to carve a niche in the area of communication. My freelance writing work has given me the opportunity to work with remote clients and solve even more unique problems.
Throughout my journey in the writing and communications industry, I’ve managed to remember the key role that words have played. They’ve given worth to my ideas and thoughts and given emotion and depth to my clients’ communications. In the end, I believe that using words remains an incredibly essential skill that cannot be underestimated. This is why I’ve put in all this work to comprehend and employ these basic tools of communication. Even today, these simple tools continue to shape our world.